Business Challenge
The primary task for Weleda is to introduce its brand story to the new generation, a century-old brand deserves a better brand awareness among the youth.
What We Made
To meet the need of Weleda, we uncover the specific market trend to figure out young people’s opinion about skincare products of Weleda.
Impact
Enhance the brand identity through old brand upgrade by digital marketing, allowing the target audience to fully understand the story of every bottle.