Business Challenge

Alo Yoga is a young, stylish brand. They created garments that carry over to the street, into a life lived consciously. This is a new series that needs to be promoted.

What We Made

We have carried out a series of online promotion activities, including brand remodeling, establishing the core idea of brand series, accurate advertisement delivery and attracting the attention of target audience.

Impact

Sales of Alo Yoga’s new series of products have soared, and people’s popularity with the brand has also risen.

A Sparkling Idea

Alo’s brand philosophy - the perfect street brand, comfortable, contemporary and decidedly not just for the mat. It's at the heart of their success. We use that to create more engaging content.

After the AD was launched, alo has attracted the attention of a group of young women who not only like alo's products but also its brand culture.

+23.5%

increase in sales

+20%

increase in preference